Investments in general are time consuming and actually take up a lot of energy in terms of analyzing markets, and depending from the perspective of the investment itself the relating factors can be complex associations that can be either an economic perspective or a financial perspective. 

If an investor is looking from an economic perspective, he or she would look at the investment as an accumulation of physical units that may range from innovative ideas, inventory of goods or even machinery that would not appreciate in value themselves, but would provide means to make profit by utilizing them objectively to generate revenue.

On the other hand, financial investments are entities that are purchased with the hopes of it appreciating in value over time. However risk factors are always present regardless of what type of investment is made, but some investments carry the least risk levels while others carry extremely high risk levels.

It is due to the risk factors involved (from a financial investment perspective) that seasoned and well grounded investors look for stable financial investments that are above the volatile day to day price fluctuations and are attracted towards the precious metal industry. Based on the 5000 year old history of gold and silver, the price of precious metals have remained stable throughout its existence with a few rare exceptions now and then.

The reason behind the stability of precious metals is actually simple; the supply of metals such as gold and silver is finite, thus buying gold physically means, buying an amount that will not be replaced, thus based on historical performances in association with other investments gold is the best option.

According to a spokesperson from Cash For Old Gold in Melbourne, despite the 40 % drop in oil prices, the confidence in gold has been relatively steady over the last year and as a matter of fact, market watchers are anticipating and increase in prices, but the new monetary policies by huge economies such as China, India and the United States have been keeping prices at steady levels to keep market panic from transpiring.

If individuals decide to sell gold into the market at current prices, gold sellers will automatically drive prices down, but unlike other investments, the market resistance for gold is solid, and thus will not be fluctuating more than 1 or 2 % and usually bounds back within a week due to the high confidence levels of investors.

Cash For Old Gold has been in the market for over two generations and according to the management  it is practically impossible to lose money when you invest in gold or silver for that matter.