Every business, irrespective of its size, must have an online presence. Business directories are instrumental in increasing your visibility online and are part of your search engine optimisation plan. Although many people consider that business directories have become archaic, business directories are one of the most powerful SEO tools available in the SEO toolkit. In…
Business and Services
Effective Content Marketing Techniques in the Digital Age
Content marketing is the very backbone of all contemporary digital marketing strategies. It is defined as a process that involves creating and distributing valuable and consistent content to a clearly defined audience—with the objective of engaging and maintaining that audience. The ultimate goal is to drive profitable customer action. However, with the overwhelming amount of…
Finance
How Accurate Bookkeeping Boosts Small Business Performance
Running a small business is a balancing act, from staff management to maintaining high standards in the customers’ eyes. One of the key important factors that is often neglected is accurate bookkeeping. Although it may be dull, proper bookkeeping is essential and can influence the extent of performance or growth for a small business. This…